Emily Stolberg
A collaborative, creative mind with a passion for problem solving and design.
Hi there, I'm Emily!
I am a User Experience Designer at AIB who believes the best products tell a simple, intuitive, compelling story. As a dual Irish/American citizen, I bring a global perspective to my work, appreciating diverse user behaviours and creating journeys that are not just visually appealing but deeply efficient and impactful. With a background in content writing, I make sure to add a powerful narrative touch into every design, crafting intuitive, accessible, and highly functional journeys that truly resonate with users.
Experience
User Experience Designer
AIB
May 2023 — Present
Dublin, Ireland
I lead the strategic design and end-to-end delivery of core mobile payments journeys for over 2.2 million users at AIB. This pivotal role involves owning the user experience for high-profile, complex payment journeys, including Zippay (an instant P2P service across Ireland's main banks) and the implementation of the SEPA Instant Payments program.
This work requires extensive collaboration and design alignment with senior business, engineering, BPFI, and legal stakeholders to ensure nationwide regulatory compliance and product clarity. I drive user-focused solutions by planning and leading research workshops, executing design from low-fidelity wireframes to high-fidelity mockups (Figma/Sketch), and presenting clear, actionable insights that shape the development of accessible, real-time financial services.
Junior User Experience Designer
AIB
July 2023 — May 2024
Dublin, Ireland
I executed research-backed, customer-focused journey designs across AIB’s digital platforms (web and mobile). I contributed significantly to the comprehensive redesign of the AIB Security Centre, focusing on improving user trust and accessibility. Simultaneously, I provided essential design support for complex mobile payments journeys, ensuring regulatory compliance and smooth feature integration.
I collaborated with cross-functional product and engineering teams to develop both low-fidelity wireframes and high-fidelity mockups using Sketch, InVision, and Figma. Furthermore, I played an active role in user research by planning and assisting with leading workshops and user testing, successfully translating findings into clear, actionable presentations that directly influenced final product development.
Product Management Associate
AIB
August 2021 — July 2023
Dublin, Ireland
Working within the Marketing Transformation team, I perfected my skills in Adobe Experience Management to build customer-first digital journeys throughout AIB websites using UX/UI design guidelines and best practices. Collaborated with SEO, Digital Analytics, UX Design and software development teams to best understand users and translated that into optimal user experiences via excellent organisational, attention-to-detail and communication skills.
AEM Author
AIB
March 2020 — August 2021
Dublin, Ireland
Managed AIB websites using Adobe Experience Management CMS, keeping content up-to-date and optimising pages throughout AIB Group Websites to improve and maintain excellent customer experience. Exhibited exemplary stakeholder communication, including planning, building and implementing new web pages and components using UI design and best website practices. Worked closely with the software development team to envision, create, author and test new website tools to be utilised by various stakeholders throughout the bank.
Blog Contributor
Freelance
November 2019 — March 2020
Remote
Provided exemplary blog content in relation to marketing and the food and drink industry for B2B startups, increasing organic traffic through strong storytelling, informational writing, and optimised blogs using SEO and keyword search skills and posting blogs using WordPress CMS and Elementor.
Content Marketing Intern
G2
June 2018 — November 2019
Remote
Exhibited meticulous attention-to-detail and time management skills at a B2B SaaS organisation, copy-editing 35,000 words per week of marketing blog content, including topics involving marketing, sales, design, management, technology, social media, career advisory and SEO. Optimised in-house and guest blog posts using HubSpot CRM system, utilising alt tags, anchor text, backlinks, do-follow links, keywords, and meta tags in order to heighten organic search results. Researched and wrote two published blog posts on how to use new social media outlets for business.
Editorial Intern
Advantage Publishing, Inc
January 2018 — June 2018
Gainesville, Florida
Proofread, copy edited and photo edited monthly layouts of Business in Greater Gainesville and bimonthly layouts of HOME Life in Greater Gainesville magazines using AP style grammar. Researched, interviewed sources and wrote published articles on topics including “Getting Your Social Media Job-Hunt Ready,” “Changeville Music and Arts Festival,” “Five Books to Get Your Child Reading,” “Zeezenia International Market: Behind the Scenes," “CEO Profile: Sue Washer” and "Annual Women's Entrepreneurship Symposium."