Experience
Junior Experience Designer
AIB
July 2023 — Present
Dublin, Ireland
After completing a Professional Certificate in UI Design in March 2023, I transitioned to the UX/UI Design team at AIB, where I support in researching industry and user behaviours and the planning and conducting of user testing. I collaborate within cross-functional teams, building wireframes, prototypes and design mockups to create user-friendly interfaces aligning with AIB design guidelines and business goals.
Product Management Associate
AIB
August 2021 — July 2023
Dublin, Ireland
Working within the Marketing Transformation team, I perfected my skills in Adobe Experience Management to build customer-first digital journeys throughout AIB websites using UI design guidelines and best practices. Collaborated with SEO, Digital Analytics, UX Design and software development teams to best understand users and translated that into optimal user experiences via excellent organisational, attention-to-detail and communication skills.
AEM Author
AIB
March 2020 — August 2021
Dublin, Ireland
Managed AIB websites using Adobe Experience Management CMS, keeping content up-to-date and optimising pages throughout AIB Group Websites to improve and maintain excellent customer experience. Exhibited exemplary stakeholder communication, including planning, building and implementing new web pages and components using UI design and best website practices. Worked closely with the software development team to envision, create, author and test new website tools to be utilised by various stakeholders throughout the bank.
Blog Contributor
Freelance
November 2019 — March 2020
Remote
Provided exemplary blog content in relation to marketing and the food and drink industry for B2B startups, increasing organic traffic through strong storytelling, informational writing, and optimised blogs using SEO and keyword search skills and posting blogs using WordPress CMS and Elementor.
Content Marketing Intern
G2
June 2018 — November 2019
Remote
Exhibited meticulous attention-to-detail and time management skills at a B2B SaaS organisation, copy-editing 35,000 words per week of marketing blog content, including topics involving marketing, sales, design, management, technology, social media, career advisory and SEO. Optimised in-house and guest blog posts using HubSpot CRM system, utilising alt tags, anchor text, backlinks, do-follow links, keywords, and meta tags in order to heighten organic search results. Researched and wrote two published blog posts on how to use new social media outlets for business.
Editorial Intern
Advantage Publishing, Inc
January 2018 — June 2018
Gainesville, Florida
Proofread, copy edited and photo edited monthly layouts of Business in Greater Gainesville and bimonthly layouts of HOME Life in Greater Gainesville magazines using AP style grammar. Researched, interviewed sources and wrote published articles on topics including “Getting Your Social Media Job-Hunt Ready,” “Changeville Music and Arts Festival,” “Five Books to Get Your Child Reading,” “Zeezenia International Market: Behind the Scenes," “CEO Profile: Sue Washer” and "Annual Women's Entrepreneurship Symposium."